About

An experienced store manager with 14 years of experience across multiple outdoor lifestyle brands, a proven track record for driving and developing professional sales teams to meet business goals. I enjoy building personal connections between my team and my customers through curating exceptional brand experiences.

Snow Peak UK, Retail manager

August 2021 – Current

●       Develop and drive a winning flagship sales team focusing on exceptional product knowledge and investigative skills through skills practice and frequent feedback.
●       Organizing and leading large scale commercial and community driven events instore and across the UK and Europe.
●       Collaborating with colleagues across the US, Japan, Korea and China sharing best practices and building out international toolkits.
●       Responsible for maximizing profitability of sales targets, including incentivizing the sales team to focus on high margin product and top down selling skills.
●       Inspiring customers through visual merchandising, curating experiences which connects them to our passion for the outdoors.
●       Building local and international repeat customer base through personable customer experiences, checking back and offering additional advice and after sales support.
●       Supporting wholesale partners through team training, hosting camping trips, inspiring their teams to join our community of campers

Orvis London, Flagship store manager

August 2018 – August 2021

●       Assisting sales and operations managers with setting and maintaining store manager expectations across the retail estate through wider coaching and training sessions working with senior management and human resources.
●       Accountable for controlling the following KPIs: ATV, net sales, conversion, IPT and data capture.
●       Responsible for reacting to business trends through labour and expenditure control.

 Orvis Chichester, Store Manager

Nov 2017 - August 2018

Crew Clothing, Assistant Store Manager

October 2015 - November 2017

●       Focusing on exceptional customer service and working closely within a small team to drive sales and meet  KPIs.
●       Maintaining store standards and replenishing stock on the shop floor.
●       Processing refunds and exchanges as well as cash handling responsibilities are a key part of my daily routine. Ensuring they are processed quickly and accurately while communicating with the customer to keep transactional pace.
●       Guiding the development of store associates through the use of PDPs.

Lenker Marketing NZ, Digital Marketing Strategist

May 2015 – September 2015

Supporting clients to increase ecommerce sales using native platforms. Responsible for the social media for 8 brands, developing marketing strategies to drive brand exposure to reach desired demographics.

Blacks Outdoors Group, Technical Apparel and Footwear Advisor

November 2014 - March 2015

Advising customers on suitable equipment for various outdoor adventures such as mountain expeditions, trail walks and overseas excursions etc. Building kit lists and product advice for experienced outdoor guides and professionals. Extensive specialist footwear fitting and suitability advice for clients. 

Costa Coffee, Store Manager

October 2011 -  October  2014

Responsible for day to day running and managing of the branch; including KPI control, sales targets, stock control, recruitment, forecasts, labour control and team management.